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As breaking developments and new advances in science and medicine occur across the world, the news media including newspapers, magazines, radio, and television have traditionally been the chief conveyer of science-related information from the scientific community to the public.
However, with the development of the World Wide Web, and the increased accessibility of the Web by millions of international users, the scientific community has heralded the new medium as a way to bypass the filter of the media, and to communicate directly with the public.
One of the Web sites of valuable use and interest in this endeavor is ScienceDaily, <http://www.sciencedaily.com>. The free, advertising-supported service brings Web-users breaking news about the latest discoveries and hottest research projects in the sciences and social sciences.
I find ScienceDaily unique in that the site's content is selected from news releases submitted by top universities and other research organizations around the world, offering a student of science communication like myself a way to track and compare institutional public relations efforts with their outcome in the mainstream media.
On the ScienceDaily site each news release is posted in its original form, with a contact name and link to the organization's home page, to aid journalists and others interested in finding up-to-date and relevant background information for a particular story. In this way, ScienceDaily takes what it's creators have dubbed the "C-SPAN" approach -- delivering science news in its original, unedited format directly from the source (in this case, the news bureaus and public affairs offices of major universities and research institutions).
--Matt Nisbet
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